Data is life | Asst. GM & Head of Marketing at Hartsfield-Jackson ATL's Jai Ferrell
Description
Today's guest is Jai Ferrell, who is the assistant general manager and head of marketing for the busiest airport in the world, Hartsfield-Jackson Atlanta International Airport (ATL). Her responsibilities include oversight of the Airport’s commercial development division comprised of properties/airline affairs, concessions, parking, marketing & brand strategy, commercial real estate development and air service development. As head of marketing, she leads global marketing & brand strategy and social media engagement for all public-facing programs at ATL.
While her professional impact is global in reach, her passion is granular serving her community. She lends her marketing expertise as a board member for the Andrew & Walter Young YMCA. Her love for youth is vividly illustrated as she is a multiyear principal partner with M.D. Roberts Fine Arts & Magnet Middle School (Clayton County) and Langston Hughes High School (Fulton County). Ferrell also serves as the marketing lead for ATL’s human trafficking initiative, bringing awareness to the millions of passengers that travel to and through ATL.
Ferrell’s award-winning career includes experience in entertainment and sports television and consumer products for WarnerMedia, CNN, Major League Baseball and Viacom Networks. She has been acknowledged as Spelman College’s Distinguished Alumna of the Year (Atlanta Chapter / 2019); Atlanta Business Chronicle’s 40 under 40 class (2019); Atlanta Tribune Magazine’s Woman of Excellence (2019) and Airport Business Magazine’s 40 under 40 class (2017). Ms. Ferrell is a magna cum laude graduate of Spelman College (2005) and has a master’s degree in communication from Georgia State University (2008). She is an esteemed 2017 Lead Atlanta alumni; graduate of the KPMG Executive Women in Leadership program; member of Alpha Kappa Alpha Sorority, Inc.; and a life member of Phi Beta Kappa honor society.
Connect with Jai on LinkedIn